Rural India is a huge market. But, marketers need to change the way they approach it. It is important to understand the differences between the urban and rural markets in terms of buying habits, consumer behavior, etc.
The good news is that there are signs of improvement. For example, the number of Internet users in rural areas is rising rapidly. It is also becoming increasingly common for consumers in rural areas to buy products and services online. This trend is likely to continue as more people in rural areas become connected to the Internet and gain digital maturity.
It is also important to note that consumers in rural areas have different priorities and needs from their urban counterparts. This can make it challenging for companies to reach them effectively. However, companies can use digital marketing to reach rural consumers by targeting specific villages, using micro-targeting, and using personalized messaging.
Using digital marketing in rural india can help companies build brand awareness, promote their products and services, and stay competitive in the industry. This article explores the key barriers to digital marketing in rural india and how they can be overcome. It uses the Analytical Hierarchy Process (AHP) to rank the different barriers based on their weighted values. The results show that while there are multiple barriers to digital marketing in rural india, there are some that are more critical than others. The barriers that are ranked most critical are: