As the quick commerce industry continues to grow, consumers are increasingly demanding more convenient delivery options that convert to positive post-purchase experiences and increased brand loyalty. Instant delivery platforms like Ohi are using hyperlocal micro-fulfillment to enable consumers to have their groceries and other products delivered in two hours or less. This approach reduces last mile logistics costs, minimizes carbon footprint, and delivers on consumer demand for convenience and speed.
What is Instant Delivery?
Local delivery apps such as Getir, Jokr, GoPuff, and Giga XL in Turkey and MARTIN’S and GIANT in the US operate in the instant cart delivery space. These platforms use their own dark stores/fulfillment centers or work with third-party retail and grocery stores (or a mix of both) to fulfil orders that are then picked up by workers (“pickers”) and delivered by riders on bikes/scooters to customers within 10-30 minutes. These platforms earn their revenue primarily by purchasing inventory upfront and then selling it to customers at a higher markup. Some also charge service fees to cover their operating expenses and delivery costs.
Delivering on the promise of instant delivery requires an intelligent and robust back-office solution. Whether it’s managing inventory, routing orders to drivers on the right paths, tracking or rescheduling deliveries due to traffic, or validating proof of delivery, a smart on-demand delivery management platform can ensure that these tasks are completed in a timely manner without disrupting SLA expectations. These platforms can also track driver productivity through custom KPIs and quickly identify skills gaps to ensure a delightful customer experience. Instant Delivery