Small businesses are between a rock and a hard place. Usually they are coming into an environment that already has plenty of competition and they need to find a way to make themselves competitive in an over-saturated market. This means they need to find ways to bring in customers to their own business and steal customers away from other businesses. Most small businesses rely on word-of-mouth advertising and newspaper advertising, but there are other types as well. For example, you could walk around wearing a billboard, you could hand out flyers, or you could give away promotional items. Of those last few methods, the best by far is to give away promotional items.
The promotional items you give away don’t even have to cost that much to be effective. For example, you can give your customers ceramic coffee cups as a gift, complete with your company name and logo on them. These mugs will cost you a few dollars at most but they can bring in a lot of customers to your business. If you think about the 15 years that cup may be in the cupboard and the hundreds of people who will see it, you can see that it is a great way to market your company today, tomorrow and a decade down the road. This is why so many companies look to products like ceramic coffee cups as a way to market their company to customers.
Small businesses need to work hard to bring in business and the way they can do that is with promotional items like ceramic coffee cups. If you want to go the extra mile, you can even have your customer’s name imprinted on the coffee cup to add an extra bit of uniqueness to the cup. The more unique the ceramic coffee cups are, the more chance they will be seen by a wider range of people. If you just have your company name and logo on a coffee cup, they may be seen by 200 people over the course of the cup’s lifespan. However, if that coffee cup has your customer’s name on it, it may be seen by two to three times as many people because the customer will show it off more.
If you own a small business and you are looking for a cost-effective way to market your company, then you need to look at putting your company name and logo on ceramic coffee cups. By doing this you reach a lot of people over the years and you save money. You don’t spend as much as you would with an ad and you still reach a lot of people. It is the best of both worlds for you and the customer and it is something that more small businesses need to take advantage of. best cups for iced coffee