Getting your house ready for sale starts with home presentation. This involves decluttering and preparing the interior and exterior of your home for photographs.
Christchurch is thrust into the international spotlight after a series of devastating earthquakes almost a decade ago and a terrorist attack on two mosques in 2019. The city’s historic buildings celebrate its past, while a vibrant scene of new development and cultural creativity illustrates its future.
Real estate drone videography is an essential tool for sellers, helping them stand out in a competitive market. It can be used to showcase a property from different angles, highlight the surrounding area, and create a professional and engaging video that encourages potential buyers to schedule a viewing. It can also save time and money by reducing the number of viewings required for a sale.
Real estate photography is a combination of art and business, and it’s important to know how to market your work properly. Having a polished, consistent style is critical, and it will help you build your reputation. But it’s also important to stay up-to-date with new trends in real estate photography. You should only offer the services that you’re confident in – otherwise, you could be wasting your time and money on technology that may not be as effective as you think.
Debi Pengelly has been in the real estate industry for 30 years, selling homes across New Zealand. In 2018, she launched her first Tall Poppy franchise in Christchurch. This innovative company uses a digital-first approach to selling properties and offers clients a complete marketing package, avoiding unnecessary sales fees. They also employ their salespeople to work from home, reducing the need for expensive offices and top-heavy management structures. They’ve also embraced drone videography and virtual staging to showcase properties at their best.
Video Floor Plans
Real estate videography services for residential and commercial properties including private homes, apartments, commercial premises and luxury holiday retreats. Prices and packages include photography, walk through videos, drones, floor plans and more.
Technology has come a long way from the days of static image-based floorplans. These days, interactive video and virtual tours offer buyers a truly immersive experience that makes the property feel like home before they even move in. This Devonport house marketed by Barfoot & Thompson, for example, has an interactive floorplan and cinematic drone footage. Buyers can click on different areas of the property to get a close-up view and visualise their own furniture placement.
For those clients who are unable to attend an inspection, or for those inspectors that cater to commercial property customers, video inspections are a great option. These videos allow you to review the major items inspected and communicate the inspection results to your client, all while promoting your certification and services. CCPIA members can order custom marketing videos to promote their services through the online ordering form, found by clicking here. Be sure to have a high-quality logo ready for uploading before you complete the form.
For real estate agents, video can be an effective tool in attracting potential home buyers and sellers. A video listing can showcase a home’s unique features, neighborhood vibe, and light quality. It can also help a buyer or seller better understand the property’s features, such as its size, location, and layout.
Moreover, video can be used to introduce brokers, realtors, and agents in their communities or areas of expertise. It can be as simple as a quick selfie-style video that features your name and contact information or an interview with an agent discussing their success stories. Video is also a powerful way to build trust with prospects and clients through client testimonials. In fact, studies have shown that home buyers are more likely to hire an agent based on a referral from a friend or family member.
In real estate, visual information presented through video is much more effective at relaying a message than written words. This is why it’s a crucial aspect of your marketing strategy for your property listings and other business endeavors.
As far as video marketing goes, there are several different approaches to consider. Whether it’s a listing video explicitly designed to accompany a particular property, or a 360-degree virtual tour for luxury homes, you want your videos to be professional and polished. This is a highly competitive industry, and publishing videos that look like they were shot in an amateur’s basement won’t inspire trust or confidence in potential clients.
When thinking about video marketing for your real estate agency, it’s also important to think beyond the properties themselves. For example, if you’re selling a home in a beach community, it’s crucial to showcase the local restaurants, shops, and attractions to give prospective buyers an idea of what life would be like living there.
Another great way to use video is through testimonials. Testimonial videos are a powerful tool that can help you build trust and credibility with your clients. By sharing client success stories, you can prove to potential clients that you have the expertise needed to guide them through a successful real estate transaction. You can even create regular market updates to keep your clients informed about current trends and developments in the real estate industry. real estate videography Christchurch