The post-pandemic reshuffling of South Korea’s offline cosmetic distribution market has left CJ Olive Young as the uncontested leader in sales. The company’s omni-channel business model combines domestic online channels such as YNAP with brick-and-mortar stores. Its digital eco-system focuses on big data solutions to provide customers with an interactive and personalized beauty experience. It also includes a virtual showroom and a digital sales platform that connects consumers with the entire supply chain. In addition, the company is known for its sustainability initiatives and environmental awareness programs. For example, it sets its CO2 emission target below local standards and works on saving water. The company also equips its new headquarters with solar panels and bans plastic in offices.
In terms of product development, Kbeauty consumers in Korea want products that address their specific needs and skin concerns. To meet this need, cosmetic manufacturers are using the latest technology to customize their products. For example, AMOREPACIFIC’s app measures the consumer’s facial dimensions and provides a skin diagnosis. Then, the app sends the results to a 3D printer that produces a hydrogel mask that’s tailor-made for the individual consumer.
Another leading Kbeauty manufacturer is Black Bird. The company specializes in high-quality private label Korean skincare manufacturing. They have more than 6,000 formulas and offer packaging options in different shapes and sizes, including jars, bottles, and sachets. Their minimum order quantities are low, and they also provide custom logo design services. Additionally, they’ve worked with several global brands to develop and test their products. korean cosmetic manufacturer