If you’re a live streamer, you probably care about the number of viewers on your video. The more, the better — at least, if you want to get monetized. However, getting a high audience doesn’t mean you have to compromise on the quality of your content.
Here are a few tricks that you can implement to make your videos more compelling for your target audience.
1. Start with an engaging teaser video.
Teaser videos are a great way to entice your followers and audience to tune in. Using short, lively teaser videos with attractive thumbnails on social media is an effective way to grab attention before your stream begins. Post these on your Facebook and Instagram pages, Twitter feed, and YouTube channel.
2. Use your email list.
Don’t forget to promote your broadcast to your email list. Send out a message a week before and again just a few hours before your live stream is set to start. Make sure you’re providing all the relevant details in your announcement – this includes a link to the stream, a live countdown, and an exciting trailer if you have one. You can also encourage people to pre-register for your broadcast to provide a virtual headcount and to capture leads.
3. Include a rewind function in your broadcast.
Live streaming is different from traditional video production in that it is interactive and takes place in real time. Because of this, it’s essential to include a rewind function in your live stream so that viewers who miss the beginning can catch up. Dacast, for example, offers a 30-minute rewind feature for all their live streams. This feature helps to increase viewership by allowing viewers who may have missed the beginning of the broadcast to watch their favorite moments again.
4. Optimize your stream’s description.
Ensure that your livestream has the best possible chance of ranking higher in search results by adding important keywords in its description. A well-optimized description is the first thing that a potential viewer will see, so it’s critical to grab their attention.
5. Create highlights during and after your livestream.
It’s not uncommon for a significant portion of your audience to join your livestream after it has finished. Aside from hosting Q&A sessions, you can also encourage participation by answering questions from your audience in the form of a poll or quiz. Afterwards, you can create highlights of the most interesting parts of your stream and share them on your YouTube channel.
Whether you’re new to the world of live streaming or an experienced broadcaster, it is always good to learn from the best in the industry. By taking note of the strategies that some of the most successful video producers are employing, you can apply them to your own strategy and take your viewers count to new heights. Then you can focus on the important things – like creating great content that engages your audience. Happy streaming! how to get live stream viewers on youtube