We all know “a picture is worth 1,000 words” well a moving speaking picture has to be a hundred times more effective! In only a minute or two you can get a message across clearly and easily. So how can you make quick and easy videos? Why are videos so good for bringing visitors to your sales pages?
YouTube is owned by Google so if you are looking for page ranking from the search engines what better way than with video. Videos get picked up by visitors to both Google and YouTube also on multi-media, It is also simple to put YouTube videos on Facebook and your website. Videos go viral and continue to get visitors year after year if they are interesting and informative. The videos that get watched are personal and don’t need to be professionally made.
Have you ever needed to know how to do something instantly without going to the library or buying books? Instant help is at hand on YouTube and more and more people are recognising this with the growth of the internet. There is probably a video on YouTube to instruct you in every topic you can think of.
My daughter had a problem with the locking device on her Beetle and sure enough there was a video showing how to take the panel off and fix the problem, saving the considerable cost of visiting a VW garage.
I was scanning through YouTube recently and actually found among others a very helpful video on making videos on YouTube with nothing more than your laptop camera. It was very helpful not professionally done just a home video, but very informative. Of course there is a vast array of equipment you can purchase, that would probably help you make much better videos, but to begin a laptop camera can be a good starting point and free is good! You probably need practice talking into the camara. Also you might like to read “Feel the Fear and do it anyway”!!
A few tips on making videos memorable: Funny videos go viral quickly especially pet and animal videos. If you can get your message across incorporating a clip or two of your pets antics so much the better.
Your message should be clear and aimed around just one keyword, advice from Jon Pemberthy a video expert, you have 7 seconds to get your message across and keep the attention of your audience, make the first seven seconds count. Begin something like this, Hi guys I know you are here today because you want to know about – Your keyword. You will find many of his videos on YouTube if you want to study his style.
Be there in person at the beginning and end of the video even if you choose to use a power point presentation. This is a popular way to make information videos even by the pros. However introduce yourself with a full face image eyeball to eyeball, to connect with your viewers and again at the end so that they remember you.
Title and descriptions are very important. Make sure your keyword is in the title, and that a full description is available for search engines, although people will only view the top few lines, when viewing your channel. Don’t forget to ask them to do whatever you want, like share with friends, or click below; be definite in your requests as you are closing your video.
To get tips on making your videos spend some time viewing other well watched videos, copy the experts or at least the videos that have high viewing numbers and use the information when making your own videos. If you watch a collection of videos by the same person that are made over several years you will see how they have improved and you can do likewise with practice. youtube social shares