Air Max is a new time of Nike shoes after the time of air sole. Through constant technological innovation, the originator is also derived from a lot of juniors. Air sole belongs to the moderate cushion cushioning, suitable for speed perimeter players. While how to meet the requirement of the strong players becomes a question that we should solve now. Nike solve the problem by enhancing the air volume and air capacity. This is the concept to develop air max. Before 1988, Nike air cushion is hidden in the inside bottom to give the sense of mystery. Until 1988, a pair of Air Revolution basketball shoes unveiled, opened the mysterious veil of Nike air cushion. Air Revolution is the first pair of visual air cushion basketball shoes, it brings an air cushion visualization trend, like the familiar air Jordan four generation to the six generation, all used the visualization of the air cushion. A new trend was born under the air cushion’s influence, that is, “more sir volume, more visual impact”. A highly visual impact has exposed by air cushion throughout the mid-sole. This pair of air cushion shoes open the time of “air max”. After the birth of air visualization, there is no a clear boundary between air sole and air max. In fact, air max is the bigger edition of air sole. After Nike launched out the air max technology officially, the era of air max was coming, presented by the first pair of air force max shoes. The history position of Air Force Max is very important for it open an age of air cushion shoes.The emergence of new technologies must be accompanied by a continuous development. Air force Max itself has many defects, for not durability and stability enough. The air cushion will become waster just by a simple sharp puncture when being fully exposed. And the peripheral support of the bottom solely by the air itself, which means that the air cushion should find a balance point in cushioning and supporting. Problems will be happen: support will be lost under a too low pressure and the cushion will also be fallen under a too high pressure. In order to solve this contradiction, Nike designers came up with a method: in the heel portion of the cushion, they divided it into the central and peripheral two parts. The lower air pressure in the middle part is for supporting the cushion and the 270 degree air pressure is injected into a high pressure in order to provide a reassurance and enhance the durability.Air Max created its zenith in the year of 1997. During Air Max’s peak time, it didn’t continue the brilliant development like air sole, instead, it fell to downward. The first challenge is its same brand’s competition. Launched in 1995, zoom air shock technology has been together with air max together in the market competition, and as different styles of air cushion, they fallen into a direct conflict unavoidable. New Nike technology Shox’s appearance made air max down into an eliminated plight. Highly scientific and technological stunt, fresh and visual shape impact and new flyer Carter led shox to replace air max. Since James 7 generation was born, air max changed its history in Nike basketball shoes ranks. The great market sales of LBJ7 made Nike company revive. After LBJ7, air Max Lebron 8, air max hyperize, air max hyperdunk 2010, and also released the first visible type full palm air cushion shoes-Jordan take flight were continuously coming into the basketball market.Air Max, this once brilliant ancient technology, are full of new vitality,
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