When a clean beauty brand makes the cut for TNK, it’s usually because they have a cult-favorite formula that has garnered a huge social following and is perfect for that barely-there makeup trend (think Bella Hadid). Founded by Katherine Power, who is also the mind behind Who What Wear and Versed Skincare, Merit Beauty was developed to be a more curated minimalist line of products with clean, high-performing ingredients. Currently, they carry products for your complexion, cheeks, lips and eyes. They are all thoughtfully formulated and packaged in convenient stick or tube form for an easy to use, simple beauty routine.
Merit Beauty is EU compliant and they work closely with celebrity aesthetician Biba de Sousa to create their complexion products so that they’re safe for all skin types. All of their products are also cruelty free, vegan and Leaping Bunny certified. They also strive to reduce their environmental impact by only using packaging that is recyclable, reusable or compostable. Merit Beauty Reviews